Marketing in privacy statements
We collect and use your personal data for various purposes depending on who you are and how we make contact with you. In order to market our services/products and provide information about our business, we collect and store personal data for Book-a-table, Google AdWords and advertising on social media, etc. The processing of your personal data for marketing purposes takes places on the basis of an agreement with you, a legitimate interest that we have or because we have obtained your consent. If you have questions related to the content here or our processing of personal information in general, you can send an email to email@example.com
We use personal data in order to offer you, for example, the following services, depending on your agreement with us and what you have consented to.
The data collected is the information you give to us when you book a table with Book-a-table. This information is used to enable us to provide you with restaurant booking services and complete your booking.
We also use this information to show you your past reservations and cancellations. We retain your booking information for 3 years following your last dining experience. If you provide use with new information, we will update your details.
We will be able to use Facebook, Instagram and other social media for marketing our services/products. Generally speaking we will not use your personal data for such purposes, but if we do so, we will only be able to share names, e-mail addresses and in some cases mobile phone numbers with such parties (audience targeting).
We will be using retargeting script from Facebook/Instagram to target people visiting our website, see our coockie policy below. Further information about personal data can be found on Facebook and Instagram. Please remember that you yourself can directly manage your relationship and how these parties process your personal data.
We use this service for marketing our services/products on Google’s advertising network. The information capsule (cookie) on our website provides us with an insight into how visitors use our website, through Google AdWords advertisements. This information is used for optimising and to enable us to offer you more relevant advertisements in the future.
This is used for providing information about our services/products and business. General information about visitors is registered on our website. In particular the following are registered: the IP address of their computer, their username, the date of their visit and data from their browser.
We use Google Analytics to track how visitors use our website, and to gauge the effectiveness of our digital advertisements on Google AdWords or other digital media.
Please read Google’s Privacy Guidelines or other information, as well as specific information about Google Analytics.
This may be used if you have accepted the use of such cookies in your browser. This type of advertising enables specific advertisements to be shown to visitors who have left cookies on our website.Other marketing services may be used. If so, we will provide you with information about this and obtain your consent before we use personal data which we have already recorded about you.
What personal data do we process about you for marketing purposes?
We only process personal data which is necessary in order to offer you the above services, and we will obtain your consent when we have no other basis for using your data. We handle your personal data carefully, and we will choose our partners with great care and expect them to also provide good, safe personal protection. You are entitled to know who receives your personal data and the type of data received.
How long do we store your personal data?
We will remove your personal data from our systems if:
WEBSITE USER The retention period at user level and at event levels associated with cookies, user IDs and advertising IDs are stored in GÅRD Taste Scandinavian Google Analytics for 26 months before they are automatically deleted.
CUSTOMER (BOOK-A-TABLE): If we have not had any meaningful contact with you during a period of 3 years, we will delete your data, unless the law or relevant regulators require us to retain it for a longer period of time.
The legal basis for processing personal data in respect of the above services is provided either through an agreement with you, a legitimate interest we have or because we have obtained your consent. If this service is to be used by children under the age of 13 years, the consent of their parent/guardian is required.
Your rights under data protection legislation
Data protection legislation provides you with certain rights when it comes to the processing of your information. These are the right to:
Be informed about how we collect and process your personal information, including who we are, how we use your personal information and your rights in relation to your personal information.
Access your information.
Correct your information if your personal information is inaccurate or incomplete, you are entitled to have that information Corrected and updated.
Delete your information.
Pop up cookie warning
Whenever you use our online services, including our applications, cookies and other tracking technologies can be used in various ways, such as making the GåRD Taste Scandinavian website work, to analyse traffic, or for advertisement purposes. These technologies are either used by us directly, or by our business partners, including third party service providers and advertisers we work with. If you want to learn more about what a cookie is, how they are used and what your choices are, please read more here.
What is a cookie?
A cookie is a small amount of data that is placed in the browser of your computer or on your mobile device. So-called “first party cookies” are cookies which are served by the entity operating the domain through which the cookie is served. Gård Taste Scandinavian`s own cookies are therefore “first party cookies”. In case we allow others to service cookies through the Gård Taste Scandinavian websites and apps, these cookies are so-called “third party cookies”.
In addition, there is a difference between session cookies and permanent cookies. Session cookies will only exist until you close your browser. Permanent cookies have a longer lifespan and are not automatically deleted once you close your browser.
Next to cookies, other tracking technologies are used which are similar to cookies. These can include web beacons (also known as pixel tags, web bugs or gifs), tracking URLs or software development kits (SDKs). A web beacon is a tiny graphic image of just one pixel that can be delivered to your computer as part of a web page request, in an app, in an advertisement or in an HTML email message. Pixels can be used to retrieve information from your device, such as your device type or operating system, IP address, and time of visit. They are also used to serve and read cookies in your browser. Tracking URLs are used to understand from which referring website the Gård Taste Scandinavian website is used. SDKs are small pieces of code included in apps, which function like cookies and web beacons.
All these technologies are together referred to in this Cookie Statement as “cookies”.
How are cookies used?
Cookies are used for different purposes. They allow you to be recognised as the same user across the pages of a website, between websites or when you use an app. The types of information that we collect through cookies include IP address; device ID; viewed pages; browser type; browsing information; operating system; internet service provider; timestamp; whether you have responded to an advertisement; the referring URL; and features used or activities engaged in within the website/apps.
Some of the cookies we use are necessary to enable you to move around the Website and use its features such as accessing secure areas that may contain content for registered users.
We also use functional cookies to record information to allow us to tailor the site to our users; for example, to remember your language or region or that you have already completed a survey. This information is used to a very limited purpose, stored for a limited period of time. All information is completely anonymised and is not used for any other purpose.
We or our service providers also use analytic services to help us understand how effective our content is, what interests our users have, and to improve how this Website works. In addition, we use web beacons or tracking pixels to count visitor numbers and performance cookies to track how many individual users access this Website and how often. This information is used for statistical purposes only and it is not our intention to use such information to personally identify any user.
How to control cookies?
By using this Website you agree that we can place cookies on your computer or device as explained above. However, you can control and manage cookies in various ways. Please bear in mind that removing or blocking cookies can impact on your user experience and parts of this Website may no longer be fully accessible.
Most browsers will allow you to see what cookies you have and delete them on an individual basis or block cookies from particular or all websites. Be aware that any preference you have set will be lost if you delete all cookies, including your preference to opt-out from cookies as this itself requires an opt-out cookie to have been set. For more information on how to modify your browser settings to block or filter cookies, see www.allaboutcookies.org or http://www.cookiecentral.com/faq.
Managing Analytics cookies
You can opt-out of having your anonymized browsing activity within websites recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their cookies by clicking on following links:
Google Analytics: http://www.google.com/analytics/learn/privacy.html
External web services
We sometimes use external web services on this Website to display content within the web pages of this Website, for example to display images, show videos. We cannot prevent these sites, or external domains, from collecting information on your use of this embedded content.
We may modify or amend this Cookie Notice from time to time at our discretion. When we make changes to this notice, we will amend the revision date at the top of this page, and such modified or amended Cookie Notice shall be effective as to you and your information as of that revision date. We encourage you to periodically review this Cookie Notice to be informed about how we are using cookies.